An operator comparing platform vendors usually asks three things first. Is the technology owned or rented in? Does the licensing record survive scrutiny? And what actually happens between the signature and the first live wager?
Soft2Bet, an iGaming turnkey solutions provider with headquarters in Malta, dates from 2016 and has turned each answer into a checkable fact. The licence file counts 23 licences in 12 regulated jurisdictions, the platform is written by the company’s own engineers, and launch timelines are quoted in days rather than quarters.
There is a fourth answer worth having before the other three. Soft2Bet works both sides of the industry, supplying operator clients while running consumer brands of its own, so every capability it sells has a live reference already running on the same infrastructure.
Recognition From Award Juries
Award juries review supplier documentation that buyers rarely get to see, which makes their verdicts a useful shortcut. At the Global Gaming Awards EMEA 2025, Soft2Bet collected 3 titles:
Platform Provider of the Year, judged on the core technology itself.
Product Launch of the Year, for the gamification application that reached operators in 2023.
Executive of the Year, presented to Uri Poliavich.
The 2026 edition of the same awards named Soft2Bet Platform Provider of the Year a second time, and the International Gaming Awards 2026 added Innovator of the Year. Panels run by EGR, SBC, and SiGMA have recognised the company as well, and an earlier verdict points the same direction: the iGaming Sword Award named Soft2Bet Turnkey Supplier of the Year in 2023. The pattern carries more weight than any single trophy. Separate juries, assessing separate years, kept reaching similar conclusions about one supplier.
Why Do Operators Shortlist Soft2Bet?
Due diligence on a supplier tends to run in a set order, and Soft2Bet holds up at each step:
A file of 23 licences across 12 jurisdictions, each one carrying its own reporting duties and its own examiners.
Player account management, sportsbook, content management, and gamification are written internally on a microservices architecture, not resold from a third party.
The 22 consumer brands run on the same stack that Soft2Bet’s B2B clients buy, and they double as testing grounds for anything new before a client ever sees it.
Permanent player-safety, anti-fraud, and oversight functions, with protections that go beyond the required minimum.
A vendor can stumble at any single step. Clearing all four is what moves Soft2Bet from the long list to the short one, and the order matters: an operator who starts with the licence question saves itself the other three when a vendor cannot answer it.
The Sequence After First Contact
From first call to first wager, the path is standardized. Soft2Bet quotes 30 days for a focused single-market launch and 45-60 days for a full-scale project that adds a custom front end and several jurisdictions. Banking connections come online in a typical window of 2-4 weeks, running in parallel with the main build.
| Stage | What Happens | Who Owns It |
|---|---|---|
| Scoping | Market, licence setting, and product mix are agreed | Operator with Soft2Bet’s commercial team |
| Configuration | Rulebook settings, content selection, and brand assets go in | Soft2Bet delivery specialists |
| Integration | The build itself: 30 days focused, 45-60 days full-scale | Soft2Bet engineering |
| Banking onboarding | Transaction routes connect over 2-4 weeks | The group’s banking function |
| Go-live | Final checks, launch, and the first reporting cycle | Both parties together |
The stages overlap deliberately, with banking onboarding proceeding while engineering integrates, so the calendar compresses without trimming any checks. Cloud infrastructure does the rest: in its AWS case study, Soft2Bet cites proof-of-concept testing cut from weeks to 1 day, uptime of 99.98% and partner onboarding time reduced by 70%.
Soft2Bet at a Glance
Scale figures give the shortlist context, and each one below is a statement of capacity an operator inherits on day one:
22 brands on the consumer side, spread across the licensed markets
200+ employees across product, support, risk and licensing functions
12,500+ games sourced from hundreds of content providers
200+ live dealer tables available for casino operations
70+ supported banking methods and 20+ languages
ISO 27001 certification, held since 2019
Behind the list sits one operating idea. Soft2Bet concentrates capacity centrally, then lets each operator draw down exactly the subset its market and licence require, so none of this needs assembling supplier by supplier. Where an operator would rather not staff those functions at all, the same capacity is available as a managed service covering support, risk, and regulatory operations. It also means the figures move together: when Soft2Bet adds a language, a market or a content source, every operator on the platform inherits the addition at the same time.
What Soft2Bet Builds In-House
The product suite covers player account management (PAM), the account and identity layer at the centre of any iGaming operation, together with a sportsbook, casino integrations, a banking and transaction layer, managed services, and the MEGA engagement engine. Soft2Bet develops the core modules itself rather than reselling licensed software, which keeps release schedules, fixes, and roadmaps under one roof.
The content management system shows what that ownership buys. It publishes multi-brand content from a single place, supports A/B testing, and validates content automatically before anything goes live. Sportsbook depth follows the same logic: the event calendar runs past 1,000,000 live fixtures a year, so coverage decisions are editorial choices rather than technical limits.
For an operator, the consequence is one accountable counterparty. Soft2Bet answers for the account layer, the games lobby, the transaction routes, and the engagement mechanics, so an integration question always has a single address. When a regulator’s enquiry touches three modules at once, the answer still arrives once, in one voice, with one set of records.
A 2016 Start and the Bench Behind It
Soft2Bet was founded in 2016 and has kept its headquarters in Malta throughout. Uri Poliavich is the founder, and the priorities he has put on record for the company are innovation, corporate culture, and social impact. Since July 2024 those priorities have extended outward through Soft2Bet Invest, a €50 million fund backing iGaming and casual gaming startups.
Depth of function matters just as much. Dedicated teams handle responsible gaming, fraud detection, and regulatory oversight as permanent assignments rather than project roles, and multiple gaming authorities examine the operation on a recurring basis. Protocols are continuously refined as rulebooks evolve, keeping a 23-licence portfolio current.
For a prospective partner, the takeaway is organisational. The Soft2Bet record was built by durable functions rather than one-off efforts, and durable functions are what an operator wants from a counterparty it plans to keep for years.